Hawke's Bay: Workplaces demand for men's wellbeing resource
11 Aug, 2020
The Hawke's Bay Blokes Book, produced and distributed late last year across Hawke's Bay is seeing an increase in demand, this time from local workplaces, with a focus on their employers' wellbeing.
Recently, Pan Pac Forest Products provided a copy of the Blokes Book for each of their on-site staff, including their female employees, with a note for them to pass onto a significant male in their lives.
Pan Pac health safety and wellbeing co-ordinator Wendy Chittock says with 405 staff working at Pan Pac, 376 were male. Wendy felt on seeing a copy of The Blokes book, it was an affordable resource with great impact for their organisation to obtain. The publication will be useful as a reference for staff who may seek guidance from one of the on-site peer supporters, with a possibility to integrate the book into the Pan Pac app for off-site staff to access, she said.
The Blokes Book has now circulated 10,000 copies into the Hawke's Bay and CHB communities.The book's first run was printed in September, with all copies circulated within six weeks through major supporter AMI, individual sponsors' own businesses, cafes, gyms, and council services including libraries.
Project manager Shayne Jeffares says with a focus in workplaces on wellness initiatives and staff wellbeing, he was seeing a sudden demand from organisations for their own in-house version of the book, particularly given the last few months.
"As with Pan Pac, while the book promotes men's wellbeing and local support agencies, it is not a men's only publication. So for a workplace to circulate it to all its staff, it is having a wider reach to also include staff members' own family."
Alongside Pan Pac, other organisations such as EIT, Port of Napier, HB Airport Authority and NCC have had the resource created with their own branding on the front cover, creating their own in-house copy of the book.
"I am really happy to see this happen, from individuals seeing the book out in the community and taking it back to their workplace to show to their employers. It was always planned to be able to offer it to workplaces and to offer their own personalised version."
He says the book is a simple resource supporting the message "Happy and Healthy Hawke's Bay Men".
"Having The Blokes Book 'working' for itself, is seeing a number of enquiries from workplaces wanting to ensure firstly all their staff are cared for and safe which then also contributes to improved health and safety onsite and improved workplace performance."
■ For more information about The Blokes Book for your workplace or service contact Shayne Jeffares at email@example.com,021 813 877
BLOKES BOOK HB LAUNCHES 2019
The Hawkes Bay Blokes Book was launched last week to a group of supporters, coming together to see the resource for the first time, prior to its distribution into local community.
At a small event at AMI Insurance in Napier, project manager Shayne Jeffares shared the reason for his determination to see the Blokes book go from an initial concept to a finished product .
While at times it wasn’t as easy as he had first thought to get people working in the sector of wellbeing and health involved, his focus on the fact that there is no Mens wellness hub in Hawkes Bay, as with other parts of the country , urged him on.
He felt seeing a directory of support for Men and their families circulated into the community was the best thing he could achieve in a voluntary capacity and with the support and encouragement of a few , “finally it was completed "
Timely, with NZ Mental Health Awareness week and the latest stats and announcements on suicide , Shayne mentioned that as a community we had to make sure to take notice of each other, and look out for those closest to us.
He added that services supporting families needed to not forget the emotional strain that many men are often under as well, which can have a negative impact on the wellbeing of a family.
He hoped the book, available for free, available around both cities, would reach into spaces such as clubs, cafes, businesses and workplaces, picked up by anyone curious of what was inside, and make it’s way to someone who needed it most.
Thanking major supporters, who contributed to the cost of printing, Shayne added the next stage of the project was to offer a print run to businesses , as their own in house Blokes Book, personalising with a simple change to the cover, was something he would possibly like to look to promoting next.
In the meantime , getting the free resource out and circulated, while handling the enquiries coming through already from businesses , workplaces and families was keeping this voluntary community advocate ‘ fairly busy’ .
The Blokes Book, is a free 50 page resource available from any AMI Insurance Office, in Napier and Hastings.
It contains 50 colour pages of information for Youth through to Seniors, as well as a directory of local services.
A full version is available online. Copies can also be delivered to clubs, workplaces and businesses.
Find out more at www.bbhb.nz
Bringing wellbeing to Hawke's Bay Men
A 50-page full colour publication and website supporting mens’ health and well being is being launched in Hawke’s Bay. I spoke with project manager Shayne Jeffares to find out more about The Blokes Book.
When did the idea of a Hawke’s Bay Bloke’s Book first come about?
My working with dads over the last three years brought me into contact with The Canterbury Mens’ Centre. We were being asked for support around mens’ wellbeing, often by families unsure who they could turn to, so they would approach us. With no wellbeing hub for men in Hawke’s Bay, I made an enquiry to Canterbury Mens’ Centre and saw they had created this publication for men and their families.
Why do you think there is a need in HB for the Blokes Book?
We know men often won’t share with others when they are going through something, but I think that is starting to change. This book will see 15,000 copies circulated across Hawke’s Bay, and will bring an awareness to support groups both local and nationally, dedicated to seeing healthy and happy Hawke’s Bay men. We know that men’ partners and families also feel the economic and social impacts of mens’ ill health. Let’s all start to work together to see better outcomes in our communities. Just by caring for each other can be a big start.
What is the goal of the Blokes Book?
I want it to be used as a tool to start a conversation. It may be a family member, work colleague or friend, who you may know is going through something at the moment. Shout them a coffee, go sit in the sun, and just ask hows it going. Quiet is ok, you don't have to talk, but you can share the book easily, by saying, ‘Hey, I picked this up, it looks pretty cool’.
What is your involvement?
I am project mananging the Blokes Book for Hawke’s Bay, under a charitable trust, and have a lot of support from local businesses and organisations keen to be involved.
Who has signed up so far?
We have some great organisations on board — AMI and You Travel, as well as Napier Rotary, and Eastern and Central Trust, and Hawke’s Bay Councils have also contributed to the cost to print the book.
Are you still on the lookout for more men's health/social services listings?
As well as the book, we have established a very basic website. The plan is to take this to the next level and provide a one stop virtual hub for mens’ wellbeing. So yes, we need more organisations and businesses to see value in getting on board. And it’s not a big investment, any donation made is tax deductible and will help maintain the website, promote and print and hopefully see a second edition of the Blokes Book out into clubs and workplaces.
Where will the magazine been distributed?
Across Napier, Hastings,and Central Hawke’s Bay. Through businesses such as AMI Insurance, Citizens Advice, libraries, and importantly, I want a good number circulated into our boys’ schools and colleges and into Barbershops and Hairdressers as well.
When do you think it will be published?
We are nearly there fund-wise to see the 15,000 copies go to print late June, which is also NZ Mens’ Health Month.
How often do you envisage it being updated?
I would like to do a second edition same time next year, but alongside the website we will aim for a smaller print run with more online presence.
You've mentioned parenting, finance and recreation as some of the topics covered — have any others been introduced?
Wellness covers multiple areas, we can’t cover every topic otherwise we would never get it completed, but it contains national and local support numbers, and information for area such as physical health, through to sleeping, recreation volunteering, and living with disability . There is 50 pages so a lot more is in there and it is a really good looking magazine.
How is it being funded?
Sponsorship, donations and community grants, we are nearly there and just need a few more businesses to come on board and take an ad in the publication.
What have the main challenges been in getting this off the ground?
Time. It’s taken a lot of time to get to this point, and manage this alongside other work that I do in the community as well as my paid WORK I have been working toward this since October last year.
Any surprises along the way?
Still waiting for a business to sponsor the whole book and the cover page, that will be a surprise moment for me.
¦ It’s NZ Mens’ Health Month during June, Your organisation could get on board and help support this project in several ways :
• Having an advert in the book promoting your organisations services
• Help with distribution through your organisation
• Promotion of the Blokes Book through your networks
Looking out for our blokes
Local Community advocate, Shayne Jeffares, is raising awareness for men’s wellbeing coordinating a Hawke’s Bay version of a magazine called “The Blokes Book”. He wants to see communities working together better, particularly in supporting their youth and their senior men. He believes, caring more for each other can be a big start.
The Hawke’s Bay Blokes Book is a free 50 paged full colour magazine, with 15,000 free copies due to be distributed into communities later this month during NZ Men’s Health Month.
Included is information, locally and nationally for rangatahi (youth) through to seniors; covering health, wellness and recreation and includes listings for free call numbers and advertising for local support services in your area. Shayne says the book can be used easily as a way to start a conversation.
"You can share the book easily, by saying, ‘Hey, I picked this up, it looks pretty cool’. Or stick one in a letterbox for ‘the old guy down the street’ who you know may be living alone "
The Napier Menz Shed has a free page in the book. Based in Latham Street, this hangout is a haven for men over 60 looking to connect with other blokes through shared interests and activities. In what used to be the Napier Port brass band hall, they have an impressive workshop and communal space where they churn out a number of projects each year on behalf of other community organisations or just for fun.
“The Blokes Book for me is about seeing healthy Hawke’s Bay men, leading to happy and resilient families in well-connected communities,” sums up Shayne.
AMI Hawkes Bay Support for Blokes Book
AMI first met Shayne Jeffares, CEO of Kids Need Dadz , in 2017 after being awarded one of the AMI Neighbourly Community Grants. Back then, the Kidz Need Dadz Hawkes Bay branch had only been running for a few months but had a grand vision for the future. Their mission? To help Kiwi men be the best dad they can be. The organisation recognised that there was a gap in the market for a support group for dads to connect with the local community and get support. Ultimately, they wanted to enhance relationships between dads and their kids in the neighbourhood.
A lot has happened since then. Kidz Need Dadz now operate under Dads HQ but their mission remains the same. Shayne is currently working to bring the Bloke’s Book to life – a men’s support resource that will have copies circulated across Hawke’s Bay. The Bloke’s Book will cover a variety of topics from parenting and physical health to sleeping and living with disability. It will also have more information about local agencies that provide help and resources for men who need extra support in the community. The Bloke’s Book is already in circulation in Christchurch and Wellington, so Shayne is working on a local version for Hawke’s Bay.
Shayne says that men often don’t share their feelings with others when they are going through something and he hopes that his work through Dads HQ can help change that.
“It is known that men’s partners and families also feel the economic and social impacts of men’s ill health. With current social issues such as housing, and increased costs of living for many families, we know many men are hurting and reaching crisis points just trying to cope and hold it all together. I want to be part of the change around that here in Hawkes Bay.”
His hope for the Bloke’s Book is that people can use it to start a conversation and with support from local organisations, Dads HQ will be making it available for free.
“The idea is to make it accessible to anyone who feels a bloke, mate, friend, father, brother , colleague is not coping or going through a rough time. We have organisations sponsoring adverts, and support from Local Councils, Napier Rotary, Mens Shed and several community funders, to enable this book to go out into the community for free.”
Find out more about Bloke’s Book and how you can support them here .
‘Blokes Book’ will give Bay men vital information on staying well
When men suffer ill health, their partners and families also feel the economic and social impacts.
Hawke’s Bay man Shayne Jeffares says with many families feeling the effects of social issues such as the housing shortage and increased costs of living, many men are hurting and reaching crisis points just trying to cope and hold it all together.
Shayne decided he wanted to help change that, so launched a project to publish ‘The Blokes Book’ – a 50-page full colour magazine for all Hawke’s Bay Men and their families.
The Blokes Book contains information on a range of subjects including health and wellness, parenting support, and sport and recreation for men of all ages.
“The idea, to make it accessible to anyone who feels a bloke, mate, friend, father, brother, colleague is not coping,” Shayne says.
“We have organisations sponsoring us through adverts, and we’ve got support from local councils, Napier Rotary, the Men’s Shed and several community funders, to enable this book to go out into the community for free.”
The Bloke’s Book is being printed and circulated around the community at the end of this month, which also happens to be New Zealand Men’s Health month.
“We know men often won’t share with others when they are going through something, but I think that is starting to change,” says Shayne.
“This book will see 15,000 copies circulated across Hawke’s Bay, and will bring an awareness to support groups both local and nationally, dedicated to seeing healthy and happy Hawke’s Bay men.
“We know that men’s partners and families also feel the economic and social impacts of men’s ill health. Let’s all start to work together to see better outcomes in our communities. Just by caring more for each other can be a big start.”
Shayne says he wants the Blokes Book to be used as a tool to start a conversation.
“It may be a family member, work colleague or friend, who you may know is going through something at the moment. Shout them a coffee, go sit in the sun, and just ask how’s it going. Quiet is ok, you don't have to talk, but you can share the book easily, by saying, ‘Hey, I picked this up, it looks pretty cool’.”
Anyone wanting to support the project through a club donation or sponsorship, by promoting the Bloke’s Book to their organisation’s members and their families, or by distributing it at their club community events, can contact Shayne through the Blokes Book website.